Vital Statistics for B2B Marketers - Inbound vs. Outbound Friday 16 November 2012 By Chris Wilson, Managing Director Earnest Agency 0 A great collection of data points on trends in B2B
Small data, big impact Tuesday 11 June 2013 By Chris Wilson, Managing Director Earnest Agency 0 IDM’s flagship B2B marketing event (this year entitled ‘Engage’) is always one to check out. Over the years there’s been some cracking speakers, and plenty of good debate about where the industry’s going - Chris Wilson provides his perspective o...
Why is Customer Experience Management (CXM) SO important? Tuesday 30 April 2013 By Debbie Williams, MD & Principal Consultant Smart B2B Marketing 0 In an age when customers have access to vast amounts of data about your company and your competitors, Customer Experience is fast becoming the only real sustainable source of competitive advantage. In fact, creating a positive and consiste...
Making Technology Work for B2B Friday 25 October 2013 By Michael Toedman, Managing Director B2B Syndicate 0 B2B markets feature complex sales with a considered purchase and multiple influencers, and unfortunately technology meant to support sales and marketing often fails to deliver the hoped-for benefits. Bob Apollo, CEO, Inflexion-Point Strate...
The B2B CMO Checklist for 2014 Friday 17 January 2014 By Earnest, (Earnest Blog) 0 What should be at the top of every B2B CMO's agenda this year? Now the New Year is well and truly underway, many CMOs are bracing themselves for the challenges – big and small - that lie ahead in 2014.
How predictive analytics for B2B sales and marketing can offer huge returns Wednesday 19 February 2014 Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. Louis Gudema looks at how...
How to Choose the Right Marketing Automation Platform Thursday 06 February 2014 By Demandbase, Demandbase Blog 0 The phrase is painfully overused, but it’s hard to deny to that marketing automation has been a “game changer” for B2B marketers. And that’s not just hype: a recent Forrester Wave™ report on Lead-to-Revenue Management Platforms (L2RM) found...
The Week in B2B: New Growth, Old Struggles and Many Lessons Learned Friday 07 March 2014 By Demandbase, Demandbase Blog 0 Not a week goes by when marketing automation doesn’t factor heavily in B2B news. This week, a report titled Global Marketing Automation Software Market predicts that MAS will grown to a 1.9 billion dollar industry in the next six years. DMNe...
