Welcome to B2B Syndicate Sunday 09 September 2012 By Michael Toedman, Managing Director B2B Syndicate 0 B2B Syndicate is a global platform for marketing and media professionals working in B2B and vertical industries, featuring the best and brightest minds in B2B.
Mobile marketing is finally becoming a priority for b2b Tuesday 28 May 2013 Mobile marketing, which for years has been in the early adoption stages for b2b marketers, is finally moving to the forefront - B2B Marketing highlights how Mobile is driving marketing for US B2B...
Small data, big impact Tuesday 11 June 2013 By Chris Wilson, Managing Director Earnest Agency 0 IDM’s flagship B2B marketing event (this year entitled ‘Engage’) is always one to check out. Over the years there’s been some cracking speakers, and plenty of good debate about where the industry’s going - Chris Wilson provides his perspective o...
The 2013 B2B marketing department – survey results Wednesday 05 June 2013 By Lawrence Mitchell, Marketing Director, RBI Reed Business Information 0 If you’re wondering how B2B marketers spend their time and what their key challenges are, take a look at this infographic from the latest IDM B2B marketing skills survey which sought the opinions of B2B marketers across all industries in th...
It’s business not as usual in new era of content Wednesday 29 May 2013 B2B brands are following their consumer peers by adopting innovative content marketing strategies across the array of media channels, in an effort to engage their audiences better. The busines...
B2B mobile: key takeaways from Digital Cream London Wednesday 03 April 2013 Whilst some consumer sectors, such as retail, are forging ahead in the mobile channel, it sometimes feels as if B2B is lagging behind. Formation CEO and Econsultancy trainer Mark Bri...
B2B Marketers Expect a Bump in Ad Budgets in the Next Year Wednesday 14 August 2013 Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Busine...
The B2B skunkwork project : Why B2B marketing needs a touch of innovation Wednesday 18 September 2013 By Earnest, (Earnest Blog) 0 A fascinating study of 400 top marketers by Forrester revealed a worrying state of affairs for marketing departments at large.
The B2B marketer’s world is changing Tuesday 03 September 2013 By Andrew Daglish, Director Circle Research 0 It’s tougher being a marketer nowadays than it ever has been. That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono.
B2B Sales+Marketing: you end up talking to the person you sound like Monday 20 January 2014 By Bob Apollo, Chief Disruption Officer Inflexion-Point 0 Sales training traditionally encourages B2B sales people to “call high” - in fact, it’s hard to keep track of all the articles and publications focused on selling to the C-level (a simple Google search reveals over 100 million hits). “Thought...
