B2B media's missed opportunity: behavioral targeting Thursday 10 January 2013 Matthew Shanahan, SVP of Strategy from Scout Analytics, comments on his most recent benchmarking project, asking B2B digital media brands if they had a behavioral database that the editorial,...
New methods for measuring & improving audience engagement Tuesday 21 May 2013 Engagement is an overused word in digital media but it still effectively summarizes a primary goal of most publishers or advertisers - eMediaVitals provides an interesting perspective on...
Why are publishers so bad at content marketing? Thursday 20 June 2013 Media companies are marketers too. So why are publishers so bad at using content marketing to promote their industry expertise and, by extension, the products and services they sell to advertiser...
2013 FOLIO: B-to-B CEO Survey Thursday 02 May 2013 Not much movement as digital and print remain the biggest revenue contributors, though Folio's annual survey of B2B publishers in the USA continues to provide strong insights into trends fo...
Transforming B2B Media Wednesday 12 February 2014 By Michael Toedman, Managing Director B2B Syndicate 0 Marketers looking to market to professionals for branding, awareness and lead generation were dependent on media owners for access to support marketing communications with their industry, clients and prospects. How...
Making Innovation Work in B2B Media Wednesday 11 June 2014 By Michael Toedman, Managing Director B2B Syndicate 0 B2B media owners have always leveraged their special relationship with a narrow target group of business professionals created through their expertise and insight for the industry. To ensure they stay relevant both to their readers – and t...
B2B Publishers At Dawn: The Battle To Stay Relevant Monday 15 December 2014 By Jonny Rose, from the Idio Blog 0 Patrick Angell is Executive Director of the Information Industry Network (the European Division of the SIIA). Ebullient, confident and driven, Patrick Angell has always been in the business of making money from selling information to people.
