Welcome to B2B Syndicate Sunday 09 September 2012 By Michael Toedman, Managing Director B2B Syndicate 0 B2B Syndicate is a global platform for marketing and media professionals working in B2B and vertical industries, featuring the best and brightest minds in B2B.
Seven Predictions for B2B Marketing in 2013 Wednesday 09 January 2013 By James Weatherill , Head of B2B Mindshare 0 Mindshare's predictions on the year to come in B2B
Vital Statistics for B2B Marketers - Inbound vs. Outbound Friday 16 November 2012 By Chris Wilson, Managing Director Earnest Agency 0 A great collection of data points on trends in B2B
LinkedIn acquires Pulse newsreader app Friday 12 April 2013 LinkedIn has agreed to buy Pulse newsreader app for $90m, as the social network pushes on with plans to expand its daily news content.
From news to workflow tools: Three modern publishers reinventing B2B media Wednesday 16 January 2013 Many B2B publishers struggle to support legacy business models based on vulnerable revenue streams such as display advertising and classifieds. Media Briefing profiles three businesses who...
IDG Expands Amplify Social Marketing Operation Thursday 30 August 2012 As business buyers turn to a broader array of sources for educating themselves on purchasing decisions, particularly through social networks, b-to-b marketers have followed suit by looking for br...
What does brand trust mean in 2013? Friday 07 June 2013 By Glenn Hansen, President & CEO BPA Worldwide 0 In the age of the Internet, brand trust has had to expand its terms. In addition to transparency, accuracy, and reliability, it’s important that brands add privacy and protection to the list of trust-building elements. Especially when it c...
B2B Marketers Expect a Bump in Ad Budgets in the Next Year Wednesday 14 August 2013 Marketers operating in the business-to-business (B2B) realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Busine...
What Are Your Future B2B Digital Media Plans? Monday 19 August 2013 By Allan Schoenberg, Executive Director, Corporate Communications, CME Group CME Group 0 If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report foc...
Innovation in B2B Media Monday 30 September 2013 By Michael Toedman, Managing Director B2B Syndicate 0 B2B Syndicate connected with John Wilpers, Senior Director from Innovation Media Consulting after his presentation at the 39 th FIPP World Congress last week, to discuss trends and examples of B2B media innovation.
