How B2B Marketers Use Social Media: New Research Tuesday 24 April 2012 Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report , Mi...
Research on B2B Content Marketing Wednesday 05 June 2013 By Andrew Daglish, Director Circle Research 0 Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply d...
The Potential for New Digital Metrics for Global Media Tuesday 15 October 2013 By Glenn Hansen, President & CEO BPA Worldwide 0 The tablet has powerful implications for the storytelling and reporting that readers value, and for the advertising they embrace as part of their magazine experience. Tablet technology is creating an incredible opportunity for magazine media to...
Tips for B2B customer satisfaction research Tuesday 22 October 2013 By Andrew Daglish, Director Circle Research 0 Customers are your lifeblood. But it’s tough to actively manage these relationships unless you understand how they feel about you. That’s why every B2B business needs a programme of regular customer satisfaction research.
