Why Paid Search for B2B Companies is Dead (or Dying) Monday 01 October 2012 Usually titles like this only mean the opposite. How many times have we seen the famous “SEO is Dead” title? A quick Google search for the term yields results less than one-week-old showing that...
Facebook drives most social B2B traffic, but Twitter is top for conversions Thursday 31 January 2013 Very interesting analysis covered on Econsultancy on a new report from Optify showing results in the US of traffic vs leads from social media for B2B, showing Facebook drives the most social B2B...
Tips to enhance B2B digital strategies Friday 10 May 2013 When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching mark...
B2B SEO best practice Friday 29 March 2013 Understanding the significance of search enables commercially-minded business marketers to construct websites that rise to the top just when prospects and customers are looking for them. Think...
Three unique B2B marketing campaigns Thursday 30 January 2014 B2B is one of the categories in the annual Digitals awards handed out by Econsultancy - the following come from their spring 2013 shortlist profiling three campaigns that are unique, for...
