How B2B Marketers Use Social Media: New Research Tuesday 24 April 2012 Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report , Mi...
LinkedIn continues international growth, hits 200 million members Thursday 10 January 2013 LinkedIn noted Wednesday that it’s hit 200 million members, a number to note as the company continues to grow and work to build its image as the professional network in contrast to sites like Twi...
Seven Predictions for B2B Marketing in 2013 Wednesday 09 January 2013 By James Weatherill , Head of B2B Mindshare 0 Mindshare's predictions on the year to come in B2B
Facebook drives most social B2B traffic, but Twitter is top for conversions Thursday 31 January 2013 Very interesting analysis covered on Econsultancy on a new report from Optify showing results in the US of traffic vs leads from social media for B2B, showing Facebook drives the most social B2B...
Vital Statistics for B2B Marketers - Inbound vs. Outbound Friday 16 November 2012 By Chris Wilson, Managing Director Earnest Agency 0 A great collection of data points on trends in B2B
B2B Social Media Strategy Developments in 2013 Friday 30 November 2012 By Joel Davis, Chief Executive agency:2 0 Many B2B brands are still playing catch up to consumer brands with the sophisticated use of social media. Traditionally B2B brands believed that if they were not selling a service directly to consumers social media had little worth. However, it...
Business People are Social Too Thursday 01 November 2012 By Xabier Ormazabal, Director, Product Marketing EMEA Salesforce 0 Implementing and executing a social media strategy for your business-to-business organisation, large or small, is no easy task. Selling the latest gadget, pair of coloured jeans or a video game can seem much more exciting than selling IT in...
IDG Expands Amplify Social Marketing Operation Thursday 30 August 2012 As business buyers turn to a broader array of sources for educating themselves on purchasing decisions, particularly through social networks, b-to-b marketers have followed suit by looking for br...
5 Great Pinterest B2B Accounts Wednesday 24 April 2013 At first glance, it's obvious that Pinterest is a perfect platform for B2C companies to market their products. It's still overwhelmingly product-image oriented, overwhelmingly female (though...
Social Media is Key to B2B Content Marketing Thursday 13 June 2013 91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Con...
