A Manifesto for B2B Communicators Thursday 24 October 2013 By Allan Schoenberg, Executive Director, Corporate Communications, CME Group CME Group 0 A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up with very...
90% of B2B companies believe marketing should contribute more to their enterprise Tuesday 14 January 2014 The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field. Threats to the status quo exi...
The uneven reinvention of marketing in B2B Tuesday 03 December 2013 As part of the The Reinvention of B2B Marketing Study , conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from drama...
