How to be a B2B Game Changer Thursday 24 October 2013 By Hanne Tuomisto-Inch, Industry Head B2B Google 0 While B2B is often slow to adopt to digital, there's a need for B2B marketing leaders to embrace change by creating a culture of test and learn and surround themselves with people with the right entrepreneurial attitude, as sometimes incremental...
B2B Marketers Use Stories for Successful Digital Video Thursday 12 December 2013 As clients and prospects spend more time with video, B2B marketers shift their attention Digital video, long an amusement for consumers and a tool for business-to-consumer (B2C) marketers, is...
What B2B Marketers Need To Know For '14 Wednesday 22 January 2014 With new social media platforms and measurement tools appearing around every corner, it’s often difficult for marketers to pinpoint where their time and money is best spent. The new year will see...
