What should be at the top of every B2B CMO's agenda this year?
Now the New Year is well and truly underway, many CMOs are bracing themselves for the challenges – big and small - that lie ahead in 2014.
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The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. -
From: Tuesday 08 October 2013To: Tuesday 08 October 2013London, United KingdomRight now B2B sales and marketing teams are at the epicentre of major change. Search and social, content marketing and lead nurturing, data and analytics - they’re all slamming together, totally...
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According to ABM the business-to-business media and information industry in the US grew 3.4 percent in 2012, from $24.66 billion in 2011 to $25.49 billion in 2012, according to ABM’s latest BIN Report . Adjusting for inflation, the indus... » MoreTo see the full report go to: ABM BIN Report Update
