The Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the lat...
At the end of 2013, Carat Enterprise and Google undertook a research programme to better understand the decision making process for B2B purchases over €100,000 – in particular looking at what tools, formats, online and offline sources and commun...
The year is coming to a close, which means you’re probably very close to suffering from a dangerous syndrome we like to call “Trend/Prediction Fatigue.” In other words, you’ve read so many lists of 2014 trends and 2015 predictions that you’re ab...
On June 18 th approximately 400 marketers and business owners descended into The Brewery in London for the B2B Summit 2014, hosted by B2B Marketing. The day was filled with sessions from B2B marketing experts covering the hottest topics in th...
United KingdomB2B marketers and agencies looking to market to professionals for branding, awareness and lead generation were dependent on professional B2B media owners for access to support marketing communications with their industry, clients and prospects. However the marketing mix has shifted dramatically for B2B brands, with increasing levels of budgets moving away from expensive offline tactics to more measurable and ROI-driven channels. Indeed B2B spending continues to see double-... » More
The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect . Moreover, B2B...
US B2B mobile click share growth has outpaced healthcare, retail, travel, real estate and consumer services in the last quarter, increasing by 178.4 per cent on smartphones and by 30.9 per cent o...
Business Marketing Association
1833 Centre Point Circle
United States of America
Tel: 1-630-544-5054Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs. BMA has earned the respect and loyalty of... » More
Since 2010, Base One have publishered the Buyersphere Report which provides insight into the motiv t ations behind supplier choices and the behaviours that characterise the B2B buying process. This unique report is based on response from direct... » MoreTo see the full report go to: 2013 Buyersphere Report
The latest B2B Leaders report published by B2B Marketing makes for interesting reading as it provides a great deal of insight into the thoughts of senior marketers and their views on brand, performance, team and personal reputation...