United KingdomB2B marketers and agencies looking to market to professionals for branding, awareness and lead generation were dependent on professional B2B media owners for access to support marketing communications with their industry, clients and prospects. However the marketing mix has shifted dramatically for B2B brands, with increasing levels of budgets moving away from expensive offline tactics to more measurable and ROI-driven channels. Indeed B2B spending continues to see double-... » More
The Reinvention of B2B Marketing explores the changing role of marketing within the enterprise. It is based on a survey of almost 400 senior executives at organizations with revenues in excess of $250MM. The research was conducted in partnershi... » MoreTo see the full report go to: The Reinvention of B2B Marketing
From: Wednesday 28 May 2014To: Friday 30 May 2014Chicago, United States of AmericaWhat's in Store at BMA14 Over the past five years, BMA's global conference has become the largest annual b2b marketing event anywhere in the world. This past May, BMA's BLAZE att...
From: Wednesday 19 February 2014To: Wednesday 19 February 2014London, United KingdomWorkshop overview: This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite – in other words C...
As part of the The Reinvention of B2B Marketing Study , conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from drama...
The last decade has shown that few industries or entities are immune to disruption, or fully understand how best to grow as digital changes the playing field. Threats to the status quo exi...
A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up with very...